Even & Oats is a fictional high-protein oatmeal brand designed for active and health-conscious women between 20 and 35. The product combines vibrant flavours, fun branding and high nutritional value – offering a playful alternative to traditional oats.
As a graphic designer and illustrator, I developed the full visual identity, including logo design, packaging system and brand illustration. The goal was to create a brand that feels natural, energetic and emotionally engaging, using bright colours and modern female characters to represent each flavour.
The brand identity was inspired by Gen Z & millennial wellness trends – simplicity meets playfulness.
Key design decisions included:
Key design decisions included:
A bold yet organic wordmark / A fresh colour palette adapted to each flavour / Hand-drawn characters in active or joyful poses / Protein-focused messaging (“Fuel your day”, “Plant-based power”).
